Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I’ve ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.
Susan Wojcicki
Work smart. Get things done.
Susan Wojcicki
Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.
Susan Wojcicki
On YouTube, women are not just users; they’re creators. They’re learning about business and technology, and having a voice.
Susan Wojcicki
Right now, offline and online are coming together because of smartphones.
Susan Wojcicki
Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition.
Susan Wojcicki
My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant.
Susan Wojcicki
Even in a culture where people are well meaning, there are sometimes ‘microaggressions.’ People who will just cut you off. You’ll be talking, and someone will interrupt you. That’s become a big pet peeve of mine.
Susan Wojcicki
People at different stages of their lives are doing different things, and they’re all using Google.
Susan Wojcicki
Whether it’s salary or a promotion or a job, I think it’s important for women to ask for what they think they deserve.
Susan Wojcicki
In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn’t be in the position I’m in today without several key people in power believing in me and giving me a chance to succeed.
Susan Wojcicki
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
Susan Wojcicki
First there’s my role just as an executive being responsible for advertising, regardless of gender. I think that’s a position that I take seriously. That’s the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.
Susan Wojcicki
If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school.
Susan Wojcicki
I love taking an idea… to a prototype and then to a product that millions of people use.
Susan Wojcicki
Unless we make computer science a priority, we risk making gender, class, and racial disparities worse as jobs flow to those with a computer science background.
Susan Wojcicki
At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria – the growth and success of the business.
Susan Wojcicki
If you are working 24/7, you’re not going to have any interesting ideas.
Susan Wojcicki
People don’t understand the logistics of advertising.
Susan Wojcicki
YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they’re getting more well known. We’re providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.
Susan Wojcicki
I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
Susan Wojcicki
My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work – the lack of women in tech – hit squarely at home.
Susan Wojcicki
You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women.
Susan Wojcicki
YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they’ve been able to learn something they didn’t think they could learn.
Susan Wojcicki
People don’t understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
Susan Wojcicki
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
Susan Wojcicki
In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things.
Susan Wojcicki
Google has been doing well. As much as possible we’re trying to share back with the employees. They will continue to create a lot of value.
Susan Wojcicki
I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.
Susan Wojcicki
Engineering is a jeans and hoodie culture, and sales is more formal.
Susan Wojcicki
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users.
Susan Wojcicki
I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
Susan Wojcicki
CEOs need to say, ‘We’re going to make sure this is a great environment for all types of people.’ I was a beneficiary of that. I got support from the leaders of Google – all men.
Susan Wojcicki
I don’t feel like I’m a perfect mom, and then there are times at work where I feel like maybe I wasn’t perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well.
Susan Wojcicki
There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.
Susan Wojcicki
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Susan Wojcicki
My smartest move was joining Google. It wasn’t obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it.
Susan Wojcicki
What’s important is that I do my job really well, that I build great products and that I’m a great leader. All those things matter independent of gender. But I do think there’s a responsibility for me to support other women at Google.
Susan Wojcicki
Let’s face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.
Susan Wojcicki
Google is fascinating, and the book isn’t finished. I’m creating, living, building, and writing those chapters.
Susan Wojcicki
People used to say that advertising wasn’t in Google’s DNA, and that’s obviously not true anymore. They used to say that display advertising isn’t in Google’s DNA, and that’s not true any more.
Susan Wojcicki
I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there’s a moment of panic. On the other hand there’s a lot of control that users have.
Susan Wojcicki
Ads get a bad reputation sometimes because they’re not useful. They’re not relevant, or slow.
Susan Wojcicki
Though we do need more women to graduate with technical degrees, I always like to remind women that you don’t need to have science or technology degrees to build a career in tech.
Susan Wojcicki
I think video advertising is a hugely compelling medium.
Susan Wojcicki
I am responsible for creating and overseeing the future products that make up Google Advertising.
Susan Wojcicki
The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.
Susan Wojcicki
Many women assume they can’t be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it’s important for women to recognize the benefits of working outside the home.
Susan Wojcicki
It’s important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work!
Susan Wojcicki
The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.
Susan Wojcicki
My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology.
Susan Wojcicki
I’m excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I’m doing at that moment in time.
Susan Wojcicki